Refinery29

Cate’s work at Refinery29 includes clients in the lifestyle, beauty and fashion space. She helps to create strategic and meaningful brand partnerships through a 360 degree approach of content, media, social, video and experiential. See here for past work.

Northwestern University

During her time as a graduate student at Northwestern University’s Medill School of Integrated Marketing Communications, Cate had the privilege of working on projects with brands such as MillerCoors, Google Japan, Big Ten Sports Network, ShopRunner.com, YMCA Chicagoland as well as Connections for Abused Women and Their Children. Taking the IMC process, she was able to hone in on key insights to build out a full marketing strategy.

Freelance

During her time in both Chicago and NYC, Cate has taken on several clients as a brand consultant helping them to find their voice and differentiation in the market. From social influencers to a adventure athlete start-up company, she sees every client as opportunity to build something revolutionary.

I solve business problems with creative solutions.

Along with being an avid traveler, east-coast raised, dog mom, self-proclaimed armchair detective and Spotify playlist connoisseur — Cate is also:

An innovative, creative and consumer-centric strategist who loves to create brand partnerships and possesses over six years of experience in integrated marketing, digital media, strategic brand planning and account management.

She currently serves as a lead strategist and account director across all fashion and beauty accounts in the eComm and retail space at Byte New York, a creative marketing tech agency.

Prior to Byte, she worked as Associate Director of Integrated Marketing for Refinery29.com + VICE, where she ideated and positioned best-in-class 360 programs for clients by creating and producing compelling narratives through multi-platform channels that achieve positive, measurable, data-driven results.

Some current + past clients include: J&J, UGG, Moda Operandi, Luxe Brands, Discover, CB2, Visit U.S. Virgin Islands, Ann Taylor LOFT, Mango, Microsoft, MillerCoors, + P&G.

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